Apple has knocked the ball off the field time and again. They've changed the way consumers think about the concept of a "store" and are over retailers by leaps and leaps and. They are trying to offer an experience in these "Town Squares" and not only merchandise. It's definitely contemporary and that's why it's working!
Today, Apple does not want its customers to think of their places as "Stores," but instead of "Town Squares in which people can connect for free, learn more about Apple products, take advantage of the programs for free or simply have a good time with friends. In the future, if you are you visit the Australian Apple store there could be hundreds of people participating in workshops, asking advice or simply catching up on their emails. In Australia it will be 1000 hours of training every week. Similar to Bunnings' workshops, but with technology! Today at Apple The free programs are focused on the functions of Apple products that customers are most fond of regardless of their skill level and age groups. For instance an iPhone person who is interested in photography can begin with six "How To sessions covering the basics of shooting organizing, editing, and many more. To offer the new programs, every store will be equipped with brand-new Forum Displays and mobile displays designed by Apple's design staff specifically designed for "Today at Apple" sessions with upgraded seating and sound. Note: If your iPhone have any issue we are here for you for more information visit our iPhone Repair Shop Sydney Apple 'Town Square' Concept At the Fortune's Most Powerful Women Summit, Angela Ahrendts, Apple's senior vice president of retail, explained to people that Apple's new stores are focused more on improving the lives of customers rather than selling them products. "At the heart of every Apple Store is the desire to educate and inspire the communities we serve," stated Angela Ahrendts, Apple's senior vice president of Retail. "'Today at Apple is just one of the ways that we're changing our approach to help local businesses and customers. We're creating a contemporary town square which is open to everyone in an environment where the very most amazing of Apple is brought together to share their knowledge with each other, discover an exciting new interest or take their skills beyond the limits. We believe it's going to be an enjoyable and educational experience for all who attends." The company claims that the new design is about putting customers "human experience" above buying technology, however a retail expert has stated that the new formats for stores are also designed to make more people "hooked" to brand Apple. The last word is from Ahrendts. "Companies have a huge obligation right now, and the bigger the company, the bigger the obligation. We are thinking about what the community needs."
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